New Branding

We are excited to share our new logos: Welding Industries Australia and WIA.

This change has been led by the marketing team in an aim to differentiate 'Welding Industries Australia' as a company and supplier of premium welding brands, and 'WIA' as a quality product brand within the market.

Over the next 6 months we will progressively introduce these new logos through a range of different applications. Welding Industries Australia will soon be seen on all corporate marketing material including:

• Staff apparel
• Corporate identity
• Email signature
• Website
• Email communication
• Company marketing material

Moving forward the new WIA brand logo will be applied to all WIA product marketing materials for a new cohesive look. This includes:

• Packaging
• Brochures
• Digital marketing
• Point of sale
• Signage 

The WIA brand is evolving and the decision to update the branding was made to reflect this.

For your reference, below is the new company logo for Welding Industries Australia along with the new WIA product logo.

Pictured below is the new logo lockup showing the product brands we represent. This new version will be used selectively on marketing materials to reinforce Welding Industries Australia as the supplier of the WIA, Miller and Hobart brands.

Download your copy of the new WIA Logos

Click the logo thumbnails below to load the high resolution versions into your browser, and save to your desktop.

'WIA Petrol Blue' on 'WIA Yellow' Background -
High resolution CMYK JPG file...

'WIA Yellow' on Transparent Background -
Vector CMYK PDF file...

NOTE: This version is not to be used on a white background. To be used on application images only.

If you require any further logo files or marketing assistance, please email elena.capozzi@welding.com.au